The Team

Specsavers Audiology in New Zealand is led by a team with a wealth of experience – experienced in the New Zealand market; experienced in helping partners get the very best out of their Specsavers businesses; and experienced in the Specsavers Australian and UK audiology businesses too. Between them, the Specsavers Audiology team understands what it takes to launch a new business and support a new generation of Specsavers business-owners – Specsavers Audiology partners.

Darrel Magna: Executive Director – Audiology, Australia and New Zealand
Darrel has been with Specsavers for 25 years, starting off in the group head office in the UK before working in and across multiple Specsavers markets. In 2007 he joined the Aus/NZ team in Melbourne, scoping out the opportunity for Specsavers in this part of the world prior to the early 2008 retail launch of Specsavers optical business in Australia and New Zealand. As Business Development Director, Darrel has overseen the launch of more than 370 Specsavers optical businesses in the two countries.

Mike Protopsaltis: Head of Retail – Audiology, Australia and New Zealand
Mike’s role is to engage with audiology professionals looking to take the step into business for themselves. Having been with Specsavers in Australia/New Zealand since 2008, Mike has held a number of roles crucial to the development of our optical franchise – as Head of Professional Recruitment he played an important part in building the network; as State Director (QLD/NT), he helped partners to maximise the business opportunity before them.

Nick Taylor: Head of Professional Services and Product – Audiology, Australia and New Zealand
Nick has joined Specsavers Audiology in Australia/New Zealand after many years of successful engagement in the Specsavers UK audiology business, as Head of Professional Services UK. An audiologist himself, Nick understands what makes audiology professionals tick – and he understands why the Specsavers model keeps customers coming back. In New Zealand, Nick is responsible for making sure our audiology partners and team members have all the professional support they need – and access to the very best products at the very best prices.

Emma Lloyd: Head of Business Development – Audiology, Australia and New Zealand
Emma is a seasoned Specsavers pro, having been with the Specsavers team in Australia and New Zealand since the early days, prior to retail launch in February 2008. Emma’s Business Development role is a crucial one, ensuring that each new business opens when it is supposed to open and where it is supposed to open, with all the critical elements of the business in place as well as all the documentation. Emma was headhunted from Australia to work in the Specsavers Netherlands team in 2012 – and we’ve now headhunted her back to work with our New Zealand and Australian teams.

Ben Scales: Head of Marketing – Audiology, Australia and New Zealand
Ben’s role is to promote each partner’s audiology business and build the Specsavers Audiology brand within the New Zealand and Australian consumer marketplace. Specsavers is known the world over as a marketing-led business and Ben’s role is to continue this focus within Audiology to build awareness of our Audiology offer and convince customers that we are the smart choice for hearing care. Ben’s experience through working in healthcare positions in brand, campaign marketing, creative development and digital marketing means he can deliver integrated marketing opportunities that will help our partnerships thrive.

Paul Rolfe – Audiology Relationship Manager – New Zealand
Paul has been working with Specsavers in the UK and Australia for the past six years, a career spanning across retail, warehousing and logistics. He has worked with optical and audiology partners alike to help grow and strengthen their businesses along with themselves personally. Paul has been part of the Audiology team since its inception in Australia in 2017 and has been involved in the business’ growth to more than 125 stores. His role will be varied, from the initial recruitment of new partners right through to ongoing business support. Paul believes audiology is a fascinating field to be a part of and enjoys working alongside partners and support office colleagues to grow their businesses.

Clara Kwaramba – Professional Services Consultant – New Zealand
Clara has been a qualified audiologist for more than 15 years, largely working in the private sector in New Zealand. Originally from Zimbabwe, Clara passionately believes in the fundamental work of audiologists: to help New Zealanders hear better. She enjoys meeting everyday Kiwis to assess their hearing health and explore solutions to maximise their communication with family, friends and others in their lives. Clara is responsible for supporting Specsavers Audiology partners in their clinical practice and helping to ensure that Specsavers’ excellent clinical practice standards are in place and upheld. She will be out and about in the clinics, interacting with customers and partners and constantly looking at ways to provide an unrivalled experience for everyone who walks into a Specsavers Audiology test room.

Elisa Wood – Audiology Training Manager – New Zealand
Elisa has joined Specsavers Audiology NZ to lead the training of our partners in our systems and processes. Elisa’s background is in audiology training and customer service and she has also worked in system design, testing and implementation. She is looking forward to shaking up the hearing aid industry in New Zealand and helping it to become more affordable and accessible for customers.


In addition to the dedicated senior team outlined above, the Specsavers Audiology support office and state-based teams continue to grow with a raft of marketing, PR, project management, professional support and recruitment roles now in place.