Kathy Currie was the 20th partner to join Specsavers Audiology and operates out of the Lavington, Albury and Wodonga stores on the Victorian-NSW border. A year after her first store opened, she explains why she first joined, how her customer base has grown and how they have responded to the value and professionalism of the Specsavers Audiology offering.
1. A year into your Specsavers journey, how are you finding the customer response to your business?
I have found that customers are very impressed by the professionalism and friendliness of the audiology services. They also find it very convenient to have their hearing and eye care addressed in a single place, particularly those with mobility issues or those relying on others for transport.
One of the best responses has been how surprised and happy they are with the range of quality devices available at such value pricing.
2. What have been some of the biggest highlights?
For me, being able to improve people’s hearing is a huge highlight, particularly those whom:
- Were reluctant to get hearing aids due to lack of trust or familiarity with other providers
- Have previously not worn hearing aids and have had a compromised quality of life for many years that is dramatically improved when the hearing loss is treated
The increased confidence in some of the customers who can now hear and engage more fully in relationships, conversations and life activity is wonderful to see.
3. What, if any, have been some key challenges you’ve faced?
A challenge – albeit a good problem to have – has been managing the overwhelming demand for audiology services in the region. As a result, we have been looking for an additional audiology professional to support the three stores – a first in the Specsavers Audiology business.
4. Why did you initially join Specsavers? Have your feelings changed a year into your journey?
I joined Specsavers because I could be a partner in the business and have a voice in the culture and ethics of how the audiology business meets customers’ needs.
I also wanted to provide more affordable hearing solutions to a larger number of Australians and at the same time promote hearing health care.
My feelings have not changed, and I am proud to be able to offer an affordable yet quality service to those who need it.
5. What would you say to audiology professionals considering a joint venture partnership (JVP) with Specsavers?
If you are passionate about treating hearing loss from a foundation of professional ethics and fairness for consumers you will feel at home in a Specsavers Audiology business.